Cases in Advertising Management
by Larry D. Kelley,Donald W. Jugenheimer
ISBN 13: 9780765622617
Format: Illustrated (144 pages) Publisher: Routledge Published: 15 Feb 2009
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Advertising Media Planning: A Brand Management Approach
by Larry Kelley,Kim Sheehan,Donald W. Jugenheimer
ISBN 13: 9780765640901
Format: Illustrated (360 pages) Publisher: Routledge Published: 23 Apr 2015
Advertising Account Planning: Planning and Managing an IMC Campaign
by Larry Kelley,Donald W. Jugenheimer
ISBN 13: 9780765640369
Format: Illustrated (262 pages) Publisher: Routledge Published: 15 Sep 2014
Advertising Media Workbook and Sourcebook
by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
ISBN 13: 9781138380622
Format: Hardcover (370 pages) Publisher: Routledge Published: 18 Sep 2018